Wrestling with Guideline Public Market Evidence: What You Need to Know

Business Valuation UpdateVol. 15 No. 3
March 2009
valuation methods & approaches
coronavirus, COVID-19, guideline public company method (GPCM)


Turbulence in public markets is wreaking havoc on unprepared appraisers. Thankfully, the Guideline Public Company Method (GPCM) is one of the tools BV experts can use to capture the effect of today’s volatile economy on the value of an appraisal target. G ...