What Would a Hypothetical Willing Seller Do? A Complicated Case—A Confounding Decision in Idaho

Business Valuation UpdateVol. 29 No. 4
April 2023
Peter J. Butler, CFA, ASA
marital dissolution/divorce
goodwill, intellectual property, divorce, personal goodwill, noncompete agreement, willing buyer, earnout, intangible asset


An inside look by one of the experts in a case that “had it all”: a high-tech startup, a recent historical transaction, the personal goodwill-versus-commercial goodwill debate, a covenant not to compete, a lot of money at stake, and the proverbial “battle of the experts.”