The Residual Contribution Method for Valuing a Corporate Brand

Business Valuation UpdateVol. 23 No. 3
March 2017
René Hlousek, ASA-BV/IA, MRICS


(Editor’s note: In 2004, the author published a paper that introduced a new school of thought to the valuation of a corporate brand. This has since evolved into a method he refers to as the residual contribution method (RCM), which he explains in this art ...