The Marketing Period of Private Sale Transactions: Updated for Sales through 2010

Business Valuation UpdateVol. 17 No. 11
November 2011
Marc Vianello, CPA, ABV, CFF


The time needed to market and sell a privately held business continues to trend downward. Industry, price, and month of listing appear to be key contributing factors that need to be explored to arrive at an appropriate opinion regarding marketing period.