Simplified MUM for Determining Personal Goodwill

Business Valuation UpdateVol. 22 No. 2
February 2016
Thomas Gillmore, CPA/ABV, CFF, CFE


Editor’s note: The author is a valuation expert and forensic accountant in Florida who uses the multiattribute utility model (MUM), but not in its full form. He uses a streamlined version that has been accepted in court and that may reduce the exposure to ...