Quantifying Personal Goodwill by Analyzing Customer Retention

Business Valuation UpdateVol. 23 No. 11
November 2017
Claudia J. Stern, CPA/BVA/CFF
Carl S. Saba, MBA, CVA


When a business is sold in an asset sale, an owner can derive substantial tax benefits if it can be proved that part of the sales price is personal goodwill instead of enterprise goodwill. Various lists of attributes help valuators determine whether the b ...