Probing the Values of Professional Service Firm Brands

Business Valuation UpdateVol. 23 No. 6
June 2017
Stefan Rüssli
Christof U. Binder, MBA, PhD


Although marketing has become more important for accounting and advisory firms, branding is usually not a big issue. The corporate brand typically carries the name of the founders, a combination of the former names of now merged entities, or an abbreviati ...