Lessons Learned in Amazon v. IRS on Valuing Marketing Intangibles

Business Valuation UpdateVol. 23 No. 9
September 2017
John Wiora


In a landmark decision, the Tax Court sided with Amazon.com Inc. when the IRS challenged the valuation of trademarks the company transferred to its overseas subsidiary. The case involved tax deficiencies of over $200 million. As the provider of the data ...