It’s in There! So What Else Is Included in Your Estimated Cost of Capital?

Business Valuation UpdateVol. 20 No. 3
March 2014
Ted D. Israel, CPA/ABV/CFF, CVA


In a long-running TV ad for spaghetti sauce during the 1980s, a pitchman repeatedly responds to inquiries about the product’s ingredients with the phrase: “It’s in there!” This response might also apply to your estimated cost of capital.