ISO 10668 and Brand Valuations: A Summary for Appraisers

Business Valuation UpdateVol. 17 No. 4
April 2011
James P. Catty, MA, CA, CPA, CFA, CBV, CFE


In 2010, a major proprietary brand valuation service, BrandZ, ranked Google’s brand number one in the world, with a value of $114 billion. Interbrand, another highly respected brand valuation organization, put it only in fourth place, with a meager $44 bi ...