Debunking the Myth That Business Appraisers Lowball Brand Values

Business Valuation UpdateVol. 22 No. 7
July 2016
Christof U. Binder, MBA, PhD


How does something as emotional and intangible as brands and someone as fact-based and conservative as an accountant fit together? Not particularly well, according to marketers and brand valuation specialists. When they say “accountant,” they’re talking a ...