Damodaran Looks at Intangibles—and Tosses Some Dynamite

Business Valuation UpdateVol. 30 No. 3
March 2024
intangibles
brand value, intangible assets, celebrity value, identifiable intangibles

Summary

It is always a pleasure to listen to Aswath Damodaran (Stern School of Business, New York University) talk about valuation. BVR invited him to do a webinar on intangibles, and he didn’t disappoint, giving his perspective and dropping a few bombshells in his inimitable style.