An Actual Brand Valuation Report a Court Rejected as ‘Speculative’

Business Valuation UpdateVol. 28 No. 7
July 2022

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intellectual property
brand value, intangible property, royalty rate, intangible valuation

Summary

Text (redacted) of a valuation report for the brand name of a local hotel and resort used in a dissenting shareholder case. Can you spot why the court rejected the valuation as being too speculative?