A Bird’s-Eye View of Major Intangible Asset Benchmarks

Business Valuation UpdateVol. 28 No. 5
May 2022
Christof U. Binder, MBA, PhD
brand value, intangible property, royalty rate, fair value measurements, intangible valuation, identifiable intangibles


This is an analysis of over 30,000 intangible assets and the types most prevalent in acquisitions, including asset values, royalty rates/profit margins, and useful lives.