Internet Domain Valuation: Not Just Economic Theory
Business Valuation Australia
July 15, 2016
Jim Horvath, FCBV, ASA, ICVS, CPA, MBA
Jeff Horvath, CBV, ICVS, CPA, CA, HBBA
For many people, establishing the value of an internet domain name appears to be a well-defined black-and-white process that considers a variety of economic variables and formulae to obtain a satisfactory conclusion. But, ultimately, determining that amount is much more an art than a science. Domain names are one of the few items whose value is truly specific, based primarily on the price a buyer is willing to pay and the seller to accept.