Debunking the Myth That Business Valuers Lowball Brand Values

Business Valuation Update
Business Valuation Australia
July 15, 2016
Christof U. Binder, MBA, PhD


How does something as emotional and intangible as brands and someone as fact-based and conservative as an accountant fit together? Not particularly well, according to marketers and brand valuation specialists. When they say “accountant,” however, what they’re really referring to are valuation professionals who happen to practice outside of the world of marketing.