The Size Effect: Should We Care?

BVResearch Pro
American Society of Appraisers Business Valuation Review™
Fall 2020 Volume 39, Issue 1 pp. 2-4
Peter J. Butler, CFA, ASA
valuation methods & approaches
beta, size premium, cost of equity, capital asset pricing model (CAPM), size effect, modified capital asset pricing model (MCAPM)


I read the entire edition of Business Valuation Review (Volume 37, Issue 3, Fall 2018) focused on ‘‘the size effect.’’ I have the following ‘‘big picture’’ comments after considering all four articles together and title my letter: The Size Effect: Should We Care?
The Size Effect: Should We Care?
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