Featuring (click image for more information):

Dr. Nir Kossovsky MD Steel City Re

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Why You Should Attend:

Reputation is an epi-phenomenon; it is a highly valued consequence of the business processes that a firm employs to foster an ethical work environment, drive innovation, assure quality, provide reasonable assurance of safety and security, and promote sustainability. Reputation comprises forward-looking intuitions by stakeholders that represent expected behaviors. The proliferation of reputation risks, left unchecked and unmonitored can produce adverse effects that cascade throughout an enterprise, its value-supply chain, and stakeholders.

In this program, Dr. Kossovsky will identify and describe the features of reputation that make it an ideal platform for IP professionals to advance the business case for IP management.

The program demonstrates that reputation provides a useful framework for attracting stakeholder attention and commanding resources. Its management, done well, delivers superior economic returns. Since December 2006, a patent-based IP investment strategy over the same period outperformed the S&P500 composite index return by nearly 12%; a reputation-based IP investment strategy outperformed the S&P500 composite index by more than 50%.

Agenda

• Intangible asset value is great
• But, it is not all from patents: see reputation!
• Marketing buzz on reputation
• What they care about
• The value of reputation
• Sources of value: Silo vs. Roman arch
• Define and apply - tools for the IP practitioner
• Metrics that matter

Learning Objectives

• Understand how the value of reputation fits with a company's intangible assets
• Understand how reputation can enhance or hurt value
• Learn how to quantify this value


• Learn the sources from which reputation is derived

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CPE Information

Prerequisites: Knowledge of Business Valuation
Program Level: Advanced
Preparation Required: None
Delivery Method: Group Internet-Based
Recommended CPE: 1.5 Credit Hours (Specialized Knowledge & Applications)

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CLP Credit

This Business Valuation Resources course, Reputation: Business Case For IP Professionals, is eligible for CLP continuing education (CE) credits for certification renewal.

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