Purchase the Training Pack ($99.00)
to get the recording, transcript, and presentation materials for this webinar in a single download. Please allow up to 30 days after the webinar for the Training Pack to be available.
Value creation is the study of what drives the operations of companies today. In this 75-minute program, acclaimed author Mary Adams, a highly respected intangible asset strategist, brings clarity to the changing nature of our economy and how it has led to the increased importance of intellectual property and intangible assets: in how companies look, how they work and what drives their financial performance.
Ms. Adams covers what every business valuation analyst needs to know in the increasingly knowledge-based economy in which IP and intangibles constitute 80+% of
most companies' value and sources of revenue. This program acknowledges core valuation methodologies do a good job of getting at the stand-alone value of intangibles while pointing to opportunities to improve the level of analysis of knowledge-based companies by:
explaining why 47% of the average merger price ends up in goodwill,
demonstrating how data on the accumulated investment of intangibles (which now exceeds tangible investment in the U.S.) tell a clear story of the creation of a new kind of knowledge infrastructure in today's company that includes intellectual property as well as a variety of intangible asset,
making the connection between this intangible infrastructure and revenues, performance and overall corporate value, and
suggesting how an understanding of these intangible value drivers will improve the analysis you do of both stand-alone intangible assets and overall corporate valuation.
Program Agenda
The Great Shift: how the rise of the knowledge era is making intangibles the dominant economic asset in our companies and our economy
The Future Is Already Here: the data on intangibles in corporate spending, mergers and stock markets
The Challenge for Valuation Professionals: how intangibles will change not only what you value but how you do it
Beyond IP: what are intangibles, how are they classified, how do they fit with IP and how do they work together (and form the "knowledge factory" inside every business)
Case Study: A "plant tour" of the knowledge factory of a software and services firm
Measuring Intangibles: how cost, indicators and assessment are all important tools for the business valuation analyst
Case Study: Measuring the health and performance of the knowledge factory
Intangibles as Value Drivers: making the connection between intangibles and the valuation process
Case Study: Corporate valuation and the knowledge factory
Case Study: Comparison of Case A with Case B, a staffing company
Pulling It All Together: how to do a better job with intangibles, starting now
Learning Objectives
Learn how intangibles are becoming the dominant economic asset in our economy
Clarify how trends in intangible assets are affecting the valuation process and what the future looks like in this field
Understand how to measure intangibles, including how to use existing appraisal tools to measure these assets
Learn why the valuation process now demands more attention to intangibles
BVR's Training Packs are an indispensable addition to any valuation reference library. Use them as training tools as many
times as you'd like, wherever you are: play them at your computer at work or home, in your car, or on your personal audio device.
Delivered as an electronic download approximately four weeks after the program has aired, each Training Pack includes:
Recordings and transcripts of the presentation
All presentation visual aids and handouts
All ancillary reading materials suggested by our presenters
If you are ordering a Training Pack after the four week window, the download link will be sent to you immediately via email. Please
check your spam folder and add customerservice@bvresources.com to your “safe list”
to ensure you receive your Training Pack.
Business Valuation Resources offers a 100% money-back guarantee on our training services. If you are not completely satisfied
with your experience, or have any feedback, please contact Business Valuation Resources at 1-503-479-8200 or
customerservice@bvresources.com.