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Intellectual property represents both opportunities and challenges for appraisers: creating a large amount of often difficult work. In entertainment and the arts, however, these two facts are changing rapidly. New technology is making distribution easier, thereby undercutting older economies of scale; transactions and other valuations involving artistic catalogues are increasing along with complications and considerations in the valuation process.
In "Valuing Intellectual Property in Entertainment and the Arts," valuation experts Kevin Yeanoplos, Bill Sipes, and Mike Pellegrino will give a detailed and in-depth look at the valuation work and valuation challenges created by these changes. Through accounting guidelines, considerations of the viable life of an artistic creation, and new applications of the income and market approaches. Our panel will cover what every valuation analyst needs know when called to appraise a catalogue of music, literature, film, or any other medium in today's environment.
Program Agenda
Valuation opportunities in the arts
Classic considerations of transactions, litigations, and damages
Emerging trends in royalties and licensing
Applying valuation approaches
Income approach
Discounted cash flow applications
Royalty rate considerations
Market approach
Obtaining and applying comparable market data
Cost-based approach
Determining the economic life of a catalogue
Contract life
Legal life
Other considerations
Accounting standards and guidelines and how they apply to IP valuations
What changes in the marketplace mean to the appraisal process
Learning Objectives
Understand how standard valuation techniques can be applied to entertainment IP
Learn specific techniques and considerations that need to be applied to valuing entertainment IP
Understand new and emerging valuation opportunities, as well as challenges
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